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2011 | Buch

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The Learning Curve

How Business Schools Are Re-inventing Education

verfasst von: Santiago Iñiguez de Onzoño

Verlag: Palgrave Macmillan UK

Buchreihe : IE Business Publishing

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

How do you create world-class educational institutions that are academically rigorous and vocationally relevant? Are business schools the blueprint for institutions of the future, oran educational experiment gone wrong? This is thefirst title in a new series from IE Business School, IE Business Publishing .

Inhaltsverzeichnis

Frontmatter

The trailblazers

Frontmatter

Chapter 1. Why management matters

Abstract

One of the most compelling and relevant business protagonists in the world of fiction is Monroe Stahr from F. Scott Fitzgerald’s The Love of the Last Tycoon published in 1941.¹ Stahr is a character that was in my mind as I wrote this book. Unlike the complacent characters portrayed in most CEO autobiographies, Monroe Stahr feels like the genuine article — flaws and all. A successful movie producer, and still relatively young, Stahr is an exemplary boss. Utterly devoted to his job and caring towards his subordinates, he is in total control of his company — despite the many conspiracies he faces — and an expert in his business.

Santiago Iñiguez de Onzoño

Chapter 2. Out of the crisis, confronting the critics

Abstract

Thorstein Veblen, one of the shrewdest economists of the past century, invested a significant proportion of his wealth in the stock exchange shortly before the Great Depression, with disastrous consequences. The author of The Theory of the Leisure Class was saved from the experience of seeing the collapse of Wall Street on October 24, 1929, dying a few months before. Nevertheless, Veblen serves as a stark reminder that even the wisest heads can lose themselves to stock market fever.

Santiago Iñiguez de Onzoño

Chapter 3. Developing better managers

Abstract

I began this book with the assertion that what the world needs now is good entrepreneurs, good managers, and good business leaders. So what do we mean by good entrepreneurs, managers, and business leaders? And how can we develop them in business schools?

Santiago Iñiguez de Onzoño

Today’s pressing challenges

Frontmatter

Chapter 4. The changing landscape

Abstract

Back in 1976, Steven Spurrier, the former vintner turned world French-wine champion, organized an international wine tasting competition in Paris. The categories he selected were Cabernet Sauvignon for the reds, and Chardonnay for the whites. The competing wineries were from the US and France. The judges were French, and the tasting would be done blind so that the tasters would not know which varieties they were sampling. Everything about the event pointed to the French wines taking the day. But to the surprise of all concerned, the US wines came top in both categories. What’s more, among the top ten wines of both colors, six were from California, and just four from France. George Taber, in his book Judgment of Paris,¹⁹ argues that this event marked the beginning of the globalization of the wine sector: for the first time, New World wines had beaten those of the Old World, and what’s more, on the basis of the decision of French judges.

Santiago Iñiguez de Onzoño

Chapter 5. E-Learning

Abstract

Let us take a step back and look at the bigger picture: what are the big trends that are re-shaping higher education? The first and perhaps most easily observed trend is the arrival and adoption of new learning technologies. Witness the impact of IT on the creation and distribution of knowledge, teaching methodologies, and communication in general. These technologies and online teaching will transform the role of the teacher, who will cease their traditional role, instead morphing into a kind of orchestra conductor of the learning process. Teaching materials will increasingly be in digital format, and the speed and procedures developed on the Internet to create, spread, and validate ideas and theories will profoundly change the nature of research, along with the very concepts of authorization or academic verification.

Santiago Iñiguez de Onzoño

Chapter 6. International stakeholders

Abstract

A main reason for the globalization of business education is the internationalization of stakeholders. Marshall McLuhan’s global village has its global school house.¹⁰⁶ As people move more freely and frequently between countries, they require education that is both portable and flexible. Imagine, for example, that you are half way through a three-year part-time Masters program and your company decides to transfer you to a different country. You would not be very happy if you had to start your degree all over again. You would expect your educational provider to find a way to allow you to complete your studies. Similarly, if you were on a full-time MBA program but had to go back to work, you would hope that you could switch tracks to a part-time program. These are just two of the issues that business schools have had to address in recent years. The overall effect is a much more flexible approach to degree programs and learning methods.

Santiago Iñiguez de Onzoño

Chapter 7. Melting pots of knowledge

Abstract

Allied to globalization, the third trend driving the learning curve of the future is the changing nature of knowledge. In particular, we can see a glocalization of knowledge — to use a neologism: that is to say the coming together of ideas and theories at the transnational level, so that they are accepted and applicable anywhere, while also being adapted and developed to fit local needs, the product of specific cultures. Once again, this is most evident in business schools because they have been at the forefront of the globalization of education. For example, the same management tools are taught in business schools around the world, but they are often applied through case studies of companies based in the same country as the business school. On any MBA program you will learn about Porter’s Five Forces but the case studies used to which the strategic analysis is applied will be local to the school — Mexican companies at Tec de Monterrey, but Chinese companies at CEIBS.

Santiago Iñiguez de Onzoño

The next learning curve

Frontmatter

Chapter 8. The purpose of business schools

Abstract

Most institutions and businesses will, at some time or another, set down in writing what they see as their mission. The objective of this exercise is to capture the essence of the organization’s activity, lay out its fundamental goals, and highlight what sets it apart from other, similar organizations. The mission statement will include elements that reflect the past and present of the institution — what we might call its DNA — along with its aspirations, which represent the challenges of the future.

Santiago Iñiguez de Onzoño

Chapter 9. The students of tomorrow

Abstract

An eternal debate within the business school community, and universities in general, is whether students should be regarded as customers. Technically speaking, says David Bejou, Dean of the School of Business and Economics at the Elizabeth City State University in North Carolina, the answer is obvious: “While some administrators find it difficult to accept the idea of students as consumers, in reality, that’s what they are in today’s competitive marketplace, schools are sellers offering courses, a degree, and a rich alumni life. Students are buyers who register for courses, apply for graduation, and make donations as alumni. The longer these ongoing transactions are satisfactory to both parties, the longer the relationship will endure, to the benefit of everyone.”¹⁶⁷

Santiago Iñiguez de Onzoño

Chapter 10. Faculty and knowledge creation: How does it work?

Abstract

When the Ancient Greeks invented the Olympic Games, sometime during the eighth century BC, the king of sports was the Pentathlon. As its name suggests, competitors were required to show supreme skill in five areas: the long jump; javelin; discus throwing; the stadion, or 180-meter race; and wrestling.

Santiago Iñiguez de Onzoño

Epilogue

Abstract

How will business schools look like when they are created on the surface of Mars some decades from now? What will have been the major advances in management science by then? How will management jobs and professional skills differ from the ones prevalent today?

Santiago Iñiguez de Onzoño

Backmatter

Titel: The Learning Curve
verfasst von: Santiago Iñiguez de Onzoño
Verlag: Palgrave Macmillan UK
Electronic ISBN: 978-0-230-30733-9
Print ISBN: 978-1-349-32745-4
DOI: https://doi.org/10.1057/9780230307339