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Erschienen in:
2007 | OriginalPaper | Buchkapitel
The market is easy
verfasst von : Harold Chee, Chris West
Erschienen in: Myths about doing business in China
Verlag: Palgrave Macmillan UK
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China’s decision to open up its markets has attracted Western companies in droves. Everyone seems to be setting up expensive offices in Shanghai and Beijing; airlines fly daily to China with business class cabins full. China hosted its first Formula One race in 2004, and will host the Olympic Games in 2008 and the World Exhibition in 2010. All you need is a good idea, a handy several million dollars in capital and a ticket to China. Your products have been a success in home or similar export markets: China must be next …