1991 | OriginalPaper | Buchkapitel
The Marketing Plan
verfasst von : Owen A. Bevan, ARICS, MBCS, ACIS
Erschienen in: Marketing and Property People
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
In the 1990 Finals examinations for the Royal Institution of Chartered Surveyors candidates were asked to prepare a marketing plan for a 5 ha site which contained a derelict factory. The plan should have included an analysis of the site which explored its potential for alternative uses and identified target markets; from the site analysis an approach to pricing and method of sale should have emerged; this, in turn, should have led to a promotional plan which ensured that the right purchasers were approached in the right way, at the right time and to maximum effect.