2015 | OriginalPaper | Buchkapitel
The Need for Marketing Research in the Development and Diffusion of the Hospice Concept
verfasst von : Debra Low, Mary Ann Stutts
Erschienen in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
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Many new products and services fail as a result of poor marketing management and lack of adequate planning. This article identifies the market potential of a health care innovation-hospice care-and suggests several basic marketing concepts that can facilitate the development and diffusion of the hospice concept.