7. The Power of Analysis

Being analytical is not a very easy objective to achieve in a highly polarized and ideological landscape, in which trends are not as linear as the human brain would want them to be. In this chapter, Ghez explains how architects of change can remain analytical in this landscape by discussing the virtues and the limits of the PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) framework. He then explores other tools that can further help architects of change grasp the complexity of the business environment, with a particular emphasis on the role metaphors play in influencing our understanding of the landscape. Architects of change will need to show a high degree of intellectual honesty in order to be excessively influenced by the consensus of those around them.