1997 | OriginalPaper | Buchkapitel
The Producer Perspective: Partnerships and Paranoia
verfasst von : Andrew Wileman, Michael Jary
Erschienen in: Retail Power Plays: From Trading to Brand Leadership
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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The growth of retail brand power, actual and potential, has enormous implications for the strategy and prospects of producer brands. Producers need to recognise the pressures that they will face as a result of the growth of retail brand power, and determine how they will respond to these pressures.