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Erschienen in:
2008 | OriginalPaper | Buchkapitel
The reputation of Public Relations
verfasst von : Trevor Morris, Simon Goldsworthy
Erschienen in: Public Relations for the New Europe
Verlag: Palgrave Macmillan UK
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In popular culture — films, television, and novels — Western PR people tend to be portrayed in two contrasting ways: as young, frivolous, and almost always female — and working in marketing Public Relations (MPR); and as more senior, serious, and sinister — spin doctors (usually male) playing for big stakes in the world of politics or big corporations. The former stereotype is better known and is associated with international television hits such as Sex and the City (whose PR “star,” Samantha Jones, now features in a film of the same name) and Absolutely Fabulous as well as films such as Sliding Doors and Bridget Jones’ Diary.