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2015 | OriginalPaper | Buchkapitel
The Return of Meaning
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By the mid-1980s, MTV had begun to change its format and the result was a shift in emphasis away from new wave and towards other genres — first harder rock and heavy metal, then rap and hip-hop, and later grunge. At the same time, the network was slowly replacing music videos with more traditional television fare — news, game shows, and reality programming filled more and more of the schedule. Those early acts who had experimented with video’s possibilities had disappeared long ago. Their early advantage, when they were the only artists producing videos, was quickly erased, and bands like Devo found themselves shouldered aside for slicker work from more mainstream acts.