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2017 | OriginalPaper | Buchkapitel

The Role of Crowdfunding as a Business Model in New Media Industry

verfasst von : Anna Szopa, Tadeusz Marek, Magdalena Fafrowicz

Erschienen in: Advances in Human Factors, Business Management, Training and Education

Verlag: Springer International Publishing

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Abstract

The business models in new media industry are in transformation. The Internet’s impact (both technological impact as well as participatory culture), decreasing readership, and audience fragmentation are among the most influential factors putting into question media management practices. In this changing scenario, the quest for new funding models of media is a priority. One new potential revenue source is crowdfunding—a distributed funding model in which projects funded by small donations or payments from a large crowd of people. In presented article a special attention is given to the case of new media. The focus of inquiry of this paper lies in exploring crowdfunding platforms. Finally, the role of crowdfunding as a funding model for new media is considered.

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Metadaten
Titel
The Role of Crowdfunding as a Business Model in New Media Industry
verfasst von
Anna Szopa
Tadeusz Marek
Magdalena Fafrowicz
Copyright-Jahr
2017
DOI
https://doi.org/10.1007/978-3-319-42070-7_9