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2017 | OriginalPaper | Buchkapitel

The Role of Narrative Transportation Experience in Design Communication

verfasst von : Qiong Peng, Jean-Bernard Martens

Erschienen in: Design, User Experience, and Usability: Understanding Users and Contexts

Verlag: Springer International Publishing

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Abstract

User experience design requires communication to share design information and to integrate specialised knowledge to optimise design performance. Personal experience during communication process will influence individual participation, the output of communication and design performance. Defined by absorption into stories, narrative transportation will lead changes in beliefs and attitudes, which is potentially beneficial to design communication. This paper explores the role of narrative transportation in the communication of user experience design through literature review and experiments. The role of narrative transportation is positive proved by the increased effectiveness of design communication. It also provides a support of the importance to use storytelling in user experience design and implies the necessity of tools supporting storytelling.

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Metadaten
Titel
The Role of Narrative Transportation Experience in Design Communication
verfasst von
Qiong Peng
Jean-Bernard Martens
Copyright-Jahr
2017
DOI
https://doi.org/10.1007/978-3-319-58640-3_19

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