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Journal of the Academy of Marketing Science

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01.03.2015 | Original Empirical Research

The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach

verfasst von: Jay Weerawardena, Gillian Sullivan Mort, Sandeep Salunke, Gary Knight, Peter W. Liesch

Erschienen in: Journal of the Academy of Marketing Science | Ausgabe 2/2015

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Abstract

Organizational learning has been studied as a key factor in firm performance and internationalization. Moving beyond the past emphasis on market learning, we develop a more complete explanation of learning, its relationship to innovation, and their joint effect on early internationalization. We theorize that, driven by the founders’ international vision, early internationalizing firms employ a dual subsystem of dynamic capabilities: a market subsystem consisting of market-focused learning capability and marketing capability, and a socio-technical subsystem comprised of network learning capability and internally focused learning capability. We argue that innovation mediates the proposed relationship between the dynamic capability structure and early internationalization. We conduct case studies to develop the conceptual framework and test it in a field survey of early internationalizing firms from Australia and the United States. Our findings indicate a complex interplay of capabilities driving innovation and early internationalization. We provide theoretical and practical implications and offer insights for future research.

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Titel: The role of the market sub-system and the socio-technical sub-system in innovation and firm performance: a dynamic capabilities approach
verfasst von: Jay Weerawardena
Gillian Sullivan Mort
Sandeep Salunke
Gary Knight
Peter W. Liesch
Publikationsdatum: 01.03.2015
Verlag: Springer US
Erschienen in: Journal of the Academy of Marketing Science / Ausgabe 2/2015
Print ISSN: 0092-0703
Elektronische ISSN: 1552-7824
DOI: https://doi.org/10.1007/s11747-014-0382-9

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