46. The Sport as an Element of Appreciation for the Cities. The Case of Pontevedra and Its Treatment in the Digital Media

Pontevedra is a capital of a province in Spain with more than 80,000 habitants that is looking for a different position in the Galician ambience for tourism. In this city, sport have always been important, like soccer (the team of the city has climbed this year to 2ªB), and other sports that obtain less visibility in media, for example handball, basketball, indoor soccer, judo. In this way, the city has thought about how to be reinvented across town-planning, cultural and social actions, and even with sports, what it has been allowed to place the city itself in a place privileged in activities of this type, celebrated throughout the whole year in very different disciplines but that leads to the city receiving national and international participants in events of a very big importance, like tests qualifying rounds for world and European in triatlon, championship of the world of duatlon, concentrations of judo, championship of Spain of rhythmic gym. It has meant a big change and an important implication of the city, not only of its institutions but also of its inhabitants, who accompany all these activities on its presence and support.