2015 | OriginalPaper | Buchkapitel
The Status of Advertising by Attorneys: An International Perspective Provided by the Legal Literature
verfasst von : Robert L. King
Erschienen in: Proceedings of the 1993 World Marketing Congress
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Advertising by attorneys in the United States has increased significantly since its legal status was clarified by major court decisions as recent as 1988. Meanwhile, professional codes and local laws which address attorney advertising have been changing in other nations. The literature of business academicians in the U.S. has addressed the American situation in some detail. However, less has been published in this literature concerning advertising by attorneys in other nations. This paper brings together relevant research findings globally as reported in die legal literature.