1977 | OriginalPaper | Buchkapitel
The Structure of the Market Research Survey
verfasst von : James M. Livingstone
Erschienen in: A Management Guide to Market Research
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
Aktivieren Sie unsere intelligente Suche um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
The remainder of this part of the book is concerned with the nuts and bolts of carrying out a piece of market research, under formal conditions, as opposed to the informal information-gathering of simply asking advice from acquaintances, chambers of commerce, and so on. The methods outlined, the whole structure, may appear to be over-elaborate, as well as overstating the obvious. It is, however a good deal easier for the relatively inexperienced market researcher to go from step to step, considering in the process whether he can safely take a short cut, than to push ahead without any particular plan and lose both time and money by having to repeat work because a point has been overlooked.