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Erschienen in:
2014 | OriginalPaper | Buchkapitel
The Swatch Group’s Competitors
verfasst von : Pierre-Yves Donzé
Erschienen in: A Business History of the Swatch Group
Verlag: Palgrave Macmillan UK
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Despite Omega’s success, the undeniable charisma of Nicolas Hayek, and the Swatch Group’s special place in the watchmaking industry, the Group does not have a monopoly on the world watchmaking market. There are a host of brands outside the Swatch Group, including the only watch brand that is consistently ranked in the 100 Best Global Brands of the American magazine Business Week: Rolex (68th place in 2009).1 In order to better highlight the Swatch Group’s place on world markets and the sweeping reforms of its production system and marketing strategy, it is useful to take stock of the competition and sketch out the primary characteristics of its main rivals.