14. The Time to Move Has Come

This chapter discusses the importance of selecting the right Tactical Moves to implement an Action Plan that achieves the Definition of Success. Tactical Moves are the actions that bridge the gap between the current situation and the desired outcome. It emphasizes the need for a structured selection methodology to evaluate the benefits, drawbacks, and impact of each Tactical Move. The IpOp Model provides indeed a rational process for qualifying Tactical Moves based on their ability to ultimately achieve the Definition of Success. The chapter also highlights the various advantages gained from specific Tactical Moves, such as Customer intimacy, brand value enhancement, and development of partnerships. Additionally, it mentions the importance of building Barriers to Entry to protect against competition. It also stresses the need to consider Collateral Damages that are triggered by Tactical Moves and which adversaly affect key Stakeholders. The content of this chapter can be used to implement ISO 56007 by providing guidance on managing opportunities and ideas, specifically in the context of Action Plans and Tactical Moves.