2015 | OriginalPaper | Buchkapitel
Theoretical Foundations
verfasst von : Daniel Hurrle, Julia Postatny
Erschienen in: Social Media for Scientific Institutions
Verlag: Springer Fachmedien Wiesbaden
Aktivieren Sie unsere intelligente Suche um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
In the following section, the reader will be introduced to social media by clarifying the underlying theoretical foundations and giving an overview over the social media environment and its users. Moreover, it is important to understand how businesses can make use of social media marketing including the development of a social media strategy and the methods of monitoring and budgeting.