This chapter (“Targeting”) considers the task of targeting that first market entrance. The chapter assumes that the creation stage has produced the first iteration of the new product, process, or material. While still in a raw and unfinished …

We present a general framework to target customers using optimal targeting policies, and we document the profit differences from alternative estimates of the optimal targeting policies. Two foundations of the framework are conditional average …

Think tanks are committed to researching social, political, economic, and other issues, providing relevant analyses and recommendations to help decision-makers make informed decisions. As the number of think tank reports continues to increase, how …

This chapter introduces the second of the three encoded tendencies that can affect our underlying emotional reactivity: Our biological anxiety response. It explores the neurology underlying this response, the childhood experiences that affect how …

The analysis of the productive structure is of paramount importance, as it allows for an in-depth diagnosis of the links between sectors and the intensity of their contribution to wealth creation. This study aims to analyze the productive …

In the context of industrial scenarios, devices exhibit specificity and task arrival rates vary over time. Considering real-world task queuing issues and incorporating edge computing offloading and D2D offloading techniques, this paper proposes …

Market segmentation is a pivotal strategy in fostering the green transition within businesses. This approach allows companies to strategically target specific consumer segments, tailor messaging, optimize resource allocation, and identify latent …

TILLING (Targeting Induced Local Lesions in Genomes) was first shown in 2000 as an anti-hereditary special tool that strengthens traditional mutagenesis and high-throughput screening. In order to take care of the ever-growing population, it is …

In the originally published chapter 41, measurement matrix was mistakenly referred to as the “Hadamard matrix”. The measurement matrix has been updated as “Walsh matrix”.

This chapter examines how World Health Organization member countries use Facebook, Twitter, and Instagram to promote vaccination information and how audiences respond to the messages. The study provides insights into how global youth use social …

The present chapter addresses how legal uncertainty creates an environment where the escalation of cyber operations targeting space systems may quickly occur. Overall, whereas during the four decades preceding the twenty-first century, the ability …

Now that we have enemies and projectiles ready to go, we need towers to fire at them. In this chapter, we’ll implement the framework that all of our towers will use, including a system that allows them to detect nearby enemies to target with their …

Osteoporosis is a metabolic dysregulation of bone that occurs mainly in postmenopausal women, and the hyperfunction of osteoclasts is the primary contributor to postmenopausal osteoporosis. However, the development of effective therapeutic drugs …

Net-zero targets are not likely to be achievable without the use of negative emission technologies (NETs). Various energy planning tools rarely consider NETs for net-zero emissions planning. Marginal abatement cost (MAC) curves, which plot …

Electronic devices’ lifetime is becoming shorter due to the accelerated technological evolution, which has led to a subsequent increase in the amount of the waste of electric and electronic equipments (WEEE) that has been generated by both …

Mit der weiter zunehmenden Internetnutzung in Hinblick auf die Nutzerzahlen sowie die Nutzungsintensitäten steigen die Umsätze im Online-Handel nach wie vor rasant an. Die Coronakrise hat diese Entwicklung beschleunigt, auch wenn es 2022 eine …

With the recent demonstration of quantum computers, interests in the field of reversible logic synthesis and optimization have taken a different turn. As every quantum operation is inherently reversible, there is an immense motivation for …

The Lufilian Arc of Neoproterozoic formed during the Pan-African orogeny in the Democratic Republic of Congo and to its south-east in the Republic of Zambia, and the Westward extension of similar rock sequences into southern Africa. Due to the …