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Erschienen in:
Revisiting Authenticity in the Age of the Digital Transformation of Cultural Tourism Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

Tourism Mapping Based on Sub Destination and Special Events

verfasst von : Tsogas Markos-Marios, Chatzopoulou Evi, Markou Maria

Erschienen in: Cultural and Tourism Innovation in the Digital Era

Verlag: Springer International Publishing

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Abstract

This study aims to provide an empirical examination of tourist’s general incentives for participating in special events and their motives in the sub destinations they choose. In order to accomplish the objectives of the study, a questionnaire was used to obtain data from travelers in Spetses, a well-known islanding sub-destination of Athens. The tourist behavior of the proposed relationships is tested using ANOVA–MANOVA and cluster analysis. The findings indicate that tourists have various motives for visiting a sub-destination and those motives are not only related to entertainment aspects of the visit, but also akin to the participation to a special event and driven by social motives and needs. It seems that special events play a significant role in distinguishing tourists based on their motives and should be used as a segmentation criterion in sub-destinations. Once identified, these segments are able to be targeted by particular tailored marketing strategies.

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Vorheriges Kapitel Cultural and Tourist Components in Mathematical Model of High-Speed Passenger Main-Line on the South of Russia
Nächstes Kapitel Investigating the Key Factors Influencing the International Tourists’ Decision-Making on Choosing a Destination
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Metadaten
Titel
Tourism Mapping Based on Sub Destination and Special Events
verfasst von
Tsogas Markos-Marios
Chatzopoulou Evi
Markou Maria
Copyright-Jahr
2020
Buch
Cultural and Tourism Innovation in the Digital Era

Print ISBN: 978-3-030-36341-3

Electronic ISBN: 978-3-030-36342-0

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-36342-0_26