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Erschienen in:
2018 | OriginalPaper | Buchkapitel
Towards a Framework for Agent-Based Simulation of User Behaviour in E-Commerce Context
verfasst von : Duarte Duarte, Hugo Sereno Ferreira, João Pedro Dias, Zafeiris Kokkinogenis
Erschienen in: Trends in Cyber-Physical Multi-Agent Systems. The PAAMS Collection - 15th International Conference, PAAMS 2017
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Abstract
In order to increase sales and profits, it is common that e-commerce website owners resort to several marketing and advertising techniques, attempting to influence user actions. Summarizing and analysing user behaviour is a complex task since it is hard to extrapolate patterns that never occurred before and the causality aspects of the system are not usually taken into consideration. There has been studies about characterizing user behaviour and interactions in e-commerce websites that could be used to improve this process. This paper presents an agent-based framework for simulating models of user behaviour created through data mining processes within an e-commerce context. The purpose of framework is to study the reaction of user to stimuli that influence their actions while navigating the website. Furthermore a scalability analysis is performed on a case-study.