Skip to main content

2021 | OriginalPaper | Buchkapitel

Towards Smart Customer Knowledge Management Systems

verfasst von : Thang Le Dinh, Nguyen Anh Khoa Dam

Erschienen in: Advances in Computational Collective Intelligence

Verlag: Springer International Publishing

Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.

search-config
loading …

Abstract

Nowadays, customer focus is one of the most important challenges of enterprises in identifying customer needs and providing suitable products and services to customers. Customer focus gives prominence to knowledge about, for, and from customers. Customer knowledge management and transfer – at the right time, in the right place, and with the right quality – enable enterprises to survive in today’s business environment. This paper presents the concept of smart customer knowledge management and proposes a conceptual framework for studying and designing smart customer knowledge management systems based on the design science method.

Sie haben noch keine Lizenz? Dann Informieren Sie sich jetzt über unsere Produkte:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literatur
3.
Zurück zum Zitat Khodakarami, F., Chan, Y.E.: Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Inf. Manage. 51(1), 27–42 (2014)CrossRef Khodakarami, F., Chan, Y.E.: Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Inf. Manage. 51(1), 27–42 (2014)CrossRef
4.
Zurück zum Zitat Castagna, F., Centobelli, P., Cerchione, R., Esposito, E., Oropallo, E., Passaro, R.: Customer knowledge management in smes facing digital transformation. Sustainability 12(9), 3899 (2020)CrossRef Castagna, F., Centobelli, P., Cerchione, R., Esposito, E., Oropallo, E., Passaro, R.: Customer knowledge management in smes facing digital transformation. Sustainability 12(9), 3899 (2020)CrossRef
5.
Zurück zum Zitat Zanjani, M.S., Rouzbehani, R., Dabbagh, H.: Proposing a conceptual model of customer knowledge management: a study of CKM tools in British dotcoms. Management 7(8), 19 (2008) Zanjani, M.S., Rouzbehani, R., Dabbagh, H.: Proposing a conceptual model of customer knowledge management: a study of CKM tools in British dotcoms. Management 7(8), 19 (2008)
6.
Zurück zum Zitat Khosravi, A., Hussin, A.R.C.: Customer knowledge management antecedent factors: a systematic literature review. Knowl. Process. Manag. 25(1), 12–30 (2018) Khosravi, A., Hussin, A.R.C.: Customer knowledge management antecedent factors: a systematic literature review. Knowl. Process. Manag. 25(1), 12–30 (2018)
7.
Zurück zum Zitat Fidel, P., Schlesinger, W., Cervera, A.: Collaborating to innovate: effects on customer knowledge management and performance. J. Bus. Res. 68(7), 1426–1428 (2015)CrossRef Fidel, P., Schlesinger, W., Cervera, A.: Collaborating to innovate: effects on customer knowledge management and performance. J. Bus. Res. 68(7), 1426–1428 (2015)CrossRef
8.
Zurück zum Zitat Tseng, S.-M.: The effect of knowledge management capability and customer knowledge gaps on corporate performance. J. Enterp. Inf. Manage. 29(1), 51–71 (2016)CrossRef Tseng, S.-M.: The effect of knowledge management capability and customer knowledge gaps on corporate performance. J. Enterp. Inf. Manage. 29(1), 51–71 (2016)CrossRef
9.
Zurück zum Zitat Chan, J.O.: Big data customer knowledge management. Commun. IIMA 14(3), 5 (2014) Chan, J.O.: Big data customer knowledge management. Commun. IIMA 14(3), 5 (2014)
10.
Zurück zum Zitat Bueren, A., Schierholz, R., Kolbe, L.M., Brenner, W.: Improving performance of customer‐processes with knowledge management. Bus. Proc. Manage. J. 11(5), 573–588 (2005)CrossRef Bueren, A., Schierholz, R., Kolbe, L.M., Brenner, W.: Improving performance of customer‐processes with knowledge management. Bus. Proc. Manage. J. 11(5), 573–588 (2005)CrossRef
11.
Zurück zum Zitat Taghizadeh, S.K., Rahman, S.A., Mosharref Hossain, M.: Knowledge from customer, for customer or about customer: which triggers innovation capability the most? J. Knowl. Manage. 22(1), 162–182 (2018)CrossRef Taghizadeh, S.K., Rahman, S.A., Mosharref Hossain, M.: Knowledge from customer, for customer or about customer: which triggers innovation capability the most? J. Knowl. Manage. 22(1), 162–182 (2018)CrossRef
12.
Zurück zum Zitat Taherparvar, N., Esmaeilpour, R., Dostar, M.: Customer knowledge management, innovation capability and business performance: a case study of the banking industry. J. Knowl. Manage. 18(3), 591–610 (2014)CrossRef Taherparvar, N., Esmaeilpour, R., Dostar, M.: Customer knowledge management, innovation capability and business performance: a case study of the banking industry. J. Knowl. Manage. 18(3), 591–610 (2014)CrossRef
13.
Zurück zum Zitat He, W., Zhang, W., Tian, X., Tao, R., Akula, V.: Identifying customer knowledge on social media through data analytics. J. Enterp. Inf. Manage. 32(1), 152–169 (2019)CrossRef He, W., Zhang, W., Tian, X., Tao, R., Akula, V.: Identifying customer knowledge on social media through data analytics. J. Enterp. Inf. Manage. 32(1), 152–169 (2019)CrossRef
14.
Zurück zum Zitat Alavi, M., Leidner, D.E.: Review: knowledge management and knowledge management systems: conceptual foundations and research issues. MIS Quart. 25(1), 107 (2001)CrossRef Alavi, M., Leidner, D.E.: Review: knowledge management and knowledge management systems: conceptual foundations and research issues. MIS Quart. 25(1), 107 (2001)CrossRef
15.
Zurück zum Zitat Smith, H.A., McKeen, J.D.: Developments in practice XVIII-customer knowledge management: Adding value for our customers. Commun. Assoc. Inf. Syst. 16(1), 36 (2005) Smith, H.A., McKeen, J.D.: Developments in practice XVIII-customer knowledge management: Adding value for our customers. Commun. Assoc. Inf. Syst. 16(1), 36 (2005)
16.
Zurück zum Zitat Le Dinh, T., Rickenberg, T.A., Fill, H.-G., Breitner, M.H.: Towards a knowledge-based framework for enterprise content management. In: 2014 47th Hawaii International Conference on System Sciences, pp. 3543–3552. IEEE (2014) Le Dinh, T., Rickenberg, T.A., Fill, H.-G., Breitner, M.H.: Towards a knowledge-based framework for enterprise content management. In: 2014 47th Hawaii International Conference on System Sciences, pp. 3543–3552. IEEE (2014)
17.
Zurück zum Zitat Le Dinh, T., Pham, T.T.T.: Information-driven framework for collaborative business service modelling. Int. J. Serv. Sci. Manag. Eng. Technol. 3(1), 1–18 (2012) Le Dinh, T., Pham, T.T.T.: Information-driven framework for collaborative business service modelling. Int. J. Serv. Sci. Manag. Eng. Technol. 3(1), 1–18 (2012)
18.
Zurück zum Zitat Le Dinh, T., Leonard, M.: A conceptual framework for modelling service value creation networks. In: 2009 International Conference on Network-Based Information Systems, pp. 463–468. IEEE (2009) Le Dinh, T., Leonard, M.: A conceptual framework for modelling service value creation networks. In: 2009 International Conference on Network-Based Information Systems, pp. 463–468. IEEE (2009)
19.
Zurück zum Zitat Geum, Y., Jeon, H., Lee, H.: Developing new smart services using integrated morphological analysis: integration of the market-pull and technology-push approach. Serv. Bus. 10(3), 531–555 (2015)CrossRef Geum, Y., Jeon, H., Lee, H.: Developing new smart services using integrated morphological analysis: integration of the market-pull and technology-push approach. Serv. Bus. 10(3), 531–555 (2015)CrossRef
20.
Zurück zum Zitat Le, D.T., Thi, T.T.P., Pham-Nguyen, C., Nam, L.N.H.: Towards a context-aware knowledge model for smart service systems. In: Nguyen, N.T., Hoang, B.H., Huynh, C.P., Hwang, D., Trawiński, B., Vossen, G. (eds.) ICCCI 2020. LNCS (LNAI), vol. 12496, pp. 767–778. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-63007-2_60CrossRef Le, D.T., Thi, T.T.P., Pham-Nguyen, C., Nam, L.N.H.: Towards a context-aware knowledge model for smart service systems. In: Nguyen, N.T., Hoang, B.H., Huynh, C.P., Hwang, D., Trawiński, B., Vossen, G. (eds.) ICCCI 2020. LNCS (LNAI), vol. 12496, pp. 767–778. Springer, Cham (2020). https://​doi.​org/​10.​1007/​978-3-030-63007-2_​60CrossRef
21.
Zurück zum Zitat Medina-Borja, A.: Editorial column—smart things as service providers: a call for convergence of disciplines to build a research agenda for the service systems of the future. In: INFORMS (2015) Medina-Borja, A.: Editorial column—smart things as service providers: a call for convergence of disciplines to build a research agenda for the service systems of the future. In: INFORMS (2015)
22.
Zurück zum Zitat Campbell, A.J.: Creating customer knowledge competence: managing customer relationship management programs strategically. Ind. Mark. Manage. 32(5), 375–383 (2003)CrossRef Campbell, A.J.: Creating customer knowledge competence: managing customer relationship management programs strategically. Ind. Mark. Manage. 32(5), 375–383 (2003)CrossRef
23.
Zurück zum Zitat Parry, G., Graves, A.: The importance of knowledge management for ERP systems. Int. J. Logistics Res. Appl. 11(6), 427–441 (2008)CrossRef Parry, G., Graves, A.: The importance of knowledge management for ERP systems. Int. J. Logistics Res. Appl. 11(6), 427–441 (2008)CrossRef
24.
Zurück zum Zitat Del Vecchio, P., Secundo, G., Passiante, G.: Analyzing Big Data through the lens of customer knowledge management: Evidence from a set of regional tourism experiences. Kybernetes 47(7), 1348–1362 (2018)CrossRef Del Vecchio, P., Secundo, G., Passiante, G.: Analyzing Big Data through the lens of customer knowledge management: Evidence from a set of regional tourism experiences. Kybernetes 47(7), 1348–1362 (2018)CrossRef
25.
Zurück zum Zitat Garcia-Murillo, M., Annabi, H.: Customer knowledge management. J. Oper. Res. Soc. 53(8), 875–884 (2002)CrossRef Garcia-Murillo, M., Annabi, H.: Customer knowledge management. J. Oper. Res. Soc. 53(8), 875–884 (2002)CrossRef
26.
Zurück zum Zitat Hellberg, A.-S., Hedström, K.: The story of the sixth myth of open data and open government. Trans. Gov. People, Process Policy (2015) Hellberg, A.-S., Hedström, K.: The story of the sixth myth of open data and open government. Trans. Gov. People, Process Policy (2015)
27.
Zurück zum Zitat Chen, Y.-H., Su, C.-T.: A Kano-CKM model for customer knowledge discovery. Total Qual. Manag. Bus. Excell. 17(5), 589–608 (2006)CrossRef Chen, Y.-H., Su, C.-T.: A Kano-CKM model for customer knowledge discovery. Total Qual. Manag. Bus. Excell. 17(5), 589–608 (2006)CrossRef
28.
Zurück zum Zitat Ramaswamy, V., Ozcan, K.: Digitalized interactive platforms: turning goods and services into retail co-creation experiences. NIM Mark. Intell. Rev. 11(1), 18–23 (2019) Ramaswamy, V., Ozcan, K.: Digitalized interactive platforms: turning goods and services into retail co-creation experiences. NIM Mark. Intell. Rev. 11(1), 18–23 (2019)
30.
Zurück zum Zitat Erevelles, S., Fukawa, N., Swayne, L.: Big Data consumer analytics and the transformation of marketing. J. Bus. Res. 69(2), 897–904 (2016)CrossRef Erevelles, S., Fukawa, N., Swayne, L.: Big Data consumer analytics and the transformation of marketing. J. Bus. Res. 69(2), 897–904 (2016)CrossRef
31.
Zurück zum Zitat Rawson, A., Duncan, E., Jones, C.: The Truth about customer experience. Harvard Bus. Rev. (2013) Rawson, A., Duncan, E., Jones, C.: The Truth about customer experience. Harvard Bus. Rev. (2013)
32.
Zurück zum Zitat Dam, N.A.K., Le Dinh, T., Menvielle, W.: A service-based model for customer intelligence in the age of big data. In: AMCIS 2020 Proceedings, vol. 9 (2020) Dam, N.A.K., Le Dinh, T., Menvielle, W.: A service-based model for customer intelligence in the age of big data. In: AMCIS 2020 Proceedings, vol. 9 (2020)
33.
Zurück zum Zitat Chen, H., Chiang, R.H.L., Storey, V.C.: Business intelligence and analytics: from Big Data to big impact. MIS Quart. 36, 1165–1188 (2012)CrossRef Chen, H., Chiang, R.H.L., Storey, V.C.: Business intelligence and analytics: from Big Data to big impact. MIS Quart. 36, 1165–1188 (2012)CrossRef
35.
Zurück zum Zitat Anshari, M., Almunawar, M.N., Lim, S.A., Al-Mudimigh, A.: Customer relationship management and Big Data enabled: personalization & customization of services. Appl. Comput. Inf. 15(3), 94–101 (2019) Anshari, M., Almunawar, M.N., Lim, S.A., Al-Mudimigh, A.: Customer relationship management and Big Data enabled: personalization & customization of services. Appl. Comput. Inf. 15(3), 94–101 (2019)
36.
Zurück zum Zitat Holmlund, M., Van Vaerenbergh, Y., Ciuchita, R., Ravald, A., Sarantopoulos, P., Ordenes, F.V., Zaki, M.: Customer experience management in the age of Big Data analytics: a strategic framework. J. Bus. Res. 116, 356–365 (2020)CrossRef Holmlund, M., Van Vaerenbergh, Y., Ciuchita, R., Ravald, A., Sarantopoulos, P., Ordenes, F.V., Zaki, M.: Customer experience management in the age of Big Data analytics: a strategic framework. J. Bus. Res. 116, 356–365 (2020)CrossRef
38.
Zurück zum Zitat Lafrenière, D.: Digital transformation: start with the customer, not IT! Les Affaires (2020) Lafrenière, D.: Digital transformation: start with the customer, not IT! Les Affaires (2020)
39.
Zurück zum Zitat Hong, T., Kim, E.: Segmenting customers in online stores based on factors that affect the customer’s intention to purchase. Expert Syst. Appl. 39(2), 2127–2131 (2012)CrossRef Hong, T., Kim, E.: Segmenting customers in online stores based on factors that affect the customer’s intention to purchase. Expert Syst. Appl. 39(2), 2127–2131 (2012)CrossRef
40.
Zurück zum Zitat Gibbert, M., Leibold, M., Probst, G.: Five styles of customer knowledge management, and how smart companies use them to create value. Eur. Manag. J. 20(5), 459–469 (2002)CrossRef Gibbert, M., Leibold, M., Probst, G.: Five styles of customer knowledge management, and how smart companies use them to create value. Eur. Manag. J. 20(5), 459–469 (2002)CrossRef
41.
Zurück zum Zitat Shaw, M.J., Subramaniam, C., Tan, G.W., Welge, M.E.: Knowledge management and data mining for marketing. Decis. Support Syst. 31(1), 127–137 (2001)CrossRef Shaw, M.J., Subramaniam, C., Tan, G.W., Welge, M.E.: Knowledge management and data mining for marketing. Decis. Support Syst. 31(1), 127–137 (2001)CrossRef
42.
Zurück zum Zitat Gebert, H., Geib, M., Kolbe, L., Brenner, W.: Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts. J. Knowl. Manag. (2003) Gebert, H., Geib, M., Kolbe, L., Brenner, W.: Knowledge‐enabled customer relationship management: integrating customer relationship management and knowledge management concepts. J. Knowl. Manag. (2003)
43.
Zurück zum Zitat Dam, N.A.K., Le Dinh, T., Menvielle, W.: Customer co-creation through the lens of service-dominant logic: a literature review. In: AMCIS 2020 Proceedings, vol. 29 (2020) Dam, N.A.K., Le Dinh, T., Menvielle, W.: Customer co-creation through the lens of service-dominant logic: a literature review. In: AMCIS 2020 Proceedings, vol. 29 (2020)
44.
Zurück zum Zitat Garud, R.: On the distinction between know-how, know-what, and know-why. Adv. Strateg. Manag. 14, 81–102 (1997) Garud, R.: On the distinction between know-how, know-what, and know-why. Adv. Strateg. Manag. 14, 81–102 (1997)
45.
Zurück zum Zitat March, S.T., Smith, G.F.: Design and natural science research on information technology. Decis. Support Syst. 15(4), 251–266 (1995)CrossRef March, S.T., Smith, G.F.: Design and natural science research on information technology. Decis. Support Syst. 15(4), 251–266 (1995)CrossRef
46.
Zurück zum Zitat Rumbaugh, J., Jacobson, I., Booch, G.: The unified modeling language. Ref. Manual (1999) Rumbaugh, J., Jacobson, I., Booch, G.: The unified modeling language. Ref. Manual (1999)
47.
Zurück zum Zitat Le Dinh, T., Phan, T.-C., Bui, T.: Towards an architecture for big data-driven knowledge management systems. In: Twenty-second Americas Conference on Information Systems (2016) Le Dinh, T., Phan, T.-C., Bui, T.: Towards an architecture for big data-driven knowledge management systems. In: Twenty-second Americas Conference on Information Systems (2016)
48.
Zurück zum Zitat Le Dinh, T., Dam, N.A.K.: Smart data as a service. In: Proceedings of the International Conference on Exploring Service Science (IESS) 2.1 (2021) Le Dinh, T., Dam, N.A.K.: Smart data as a service. In: Proceedings of the International Conference on Exploring Service Science (IESS) 2.1 (2021)
Metadaten
Titel
Towards Smart Customer Knowledge Management Systems
verfasst von
Thang Le Dinh
Nguyen Anh Khoa Dam
Copyright-Jahr
2021
DOI
https://doi.org/10.1007/978-3-030-88113-9_18