Anzeige
Erschienen in:
2006 | OriginalPaper | Buchkapitel
Tractable Models for Information Diffusion in Social Networks
verfasst von : Masahiro Kimura, Kazumi Saito
Erschienen in: Knowledge Discovery in Databases: PKDD 2006
Verlag: Springer Berlin Heidelberg
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
When we consider the problem of finding influential nodes for information diffusion in a large-scale social network based on the
Independent Cascade Model (ICM)
, we need to compute the expected number of nodes influenced by a given set of nodes. However, a good estimate of this quantity needs a large amount of computation in the ICM. In this paper, we propose two natural special cases of the ICM such that a good estimate of this quantity can be efficiently computed. Using real large-scale social networks, we experimentally demonstrate that for extracting influential nodes, the proposed models can provide novel ranking methods that are different from the ICM, typical methods of social network analysis, and “PageRank” method. Moreover, we experimentally demonstrate that when the propagation probabilities through links are small, they can give good approximations to the ICM for finding sets of influential nodes.