2011 | OriginalPaper | Buchkapitel
Transformation Management
Erschienen in: Handbook of Spirituality and Business
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In this chapter we explore the specific potential of an enterprise to engage meaningfully with the transformational capacity embedded in a particular societal culture. We shall further illustrate how such an engagement can become a key source of knowledge creation and innovation. We distinguish, as such, between a process of engagement within a particular culture and that between diverse cultures. While the first addresses the recognition and activation of the cultural force within a society, and thereby relates to the local identity of a social system, the latter demonstrates the relevance of meaningful cocreation between the local and the global.