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2017 | OriginalPaper | Buchkapitel

Transmutative Visual Culture of Folk Festivals in a Semi-urban Scenario: A Study and Exploration of ‘Magh Bihu’ in Assam

verfasst von : Anusmita Das, Umme Hani, Sri Harsha Andukuri

Erschienen in: Research into Design for Communities, Volume 2

Verlag: Springer Singapore

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Abstract

Folk festivals in India are related with agriculture and productivity. The social manners, customs, habits etc. are the principle elements with which these festivals are integrated. In Assam, Bihu serves as the most important marker of cultural assimilation that unites various indigenous groups and all such diverse constituents of Assamese community. It is a unified form of the folk songs, dances, musical instruments of the various castes, sub-castes and tribes of people, the inherent natives of Assam. As a form of performing art, folk festivals have always been an important part of culture and community life. With the onset of globalization several factors such as increasing human mobility, goods and ideas have led to the emergence of a multi-dimensional domain. In the post-industrial scenario, cities in India have become critical sites of negotiation and are expected to become some of the largest urban agglomeration of the twenty first century. This has created a pluralist identity resulting in a new multifarious culture pervading throughout the entire urban landscape. Festivals have transpired as the phenomenon of the city, and their presence in the everyday landscape weaves itself through the urban fabric dominating the popular visual culture of Indian cities. This in turn has left an imprint on the celebration of festivals like Bihu and Durga Puja providing a new dimension leading to the emergence of new vocabularies of celebration veering towards Public Design. These festivals have taken a particular installation art profile that exhibits the influences of various cultural elements. This can be broadly termed as ‘festivalisation’ of the city. They dominate the popular Visual Culture of Indian Cities giving a new dimension towards the study of Image making and Place making in present day Indian cities. This study was undertaken to explore and understand the anatomy of the newly emerged popular display of cultural elements which has given rise to new dimensions to Visual Culture in a semi-urban setting. This provides an evolution in Design thinking and Visual Culture where the vernacular practices of art and craft are brought into dialogue with the changing needs of modern cultural demands. It further leads one to analyze and observe how the artifacts associated with a folk festival reinterprets their symbolic meanings through various inter and intra cultural interactions over time. What role can the Designer play in branding these cultural phenomena while creating a unique identify of a city?

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Metadaten
Titel
Transmutative Visual Culture of Folk Festivals in a Semi-urban Scenario: A Study and Exploration of ‘Magh Bihu’ in Assam
verfasst von
Anusmita Das
Umme Hani
Sri Harsha Andukuri
Copyright-Jahr
2017
Verlag
Springer Singapore
DOI
https://doi.org/10.1007/978-981-10-3521-0_69

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