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Über dieses Buch

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets.

While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

Inhaltsverzeichnis

Frontmatter

Digital Systems Trends

Frontmatter

2014 | OriginalPaper | Buchkapitel

Chapter 1. Big Data

Vincenzo Morabito

2014 | OriginalPaper | Buchkapitel

Chapter 2. Cloud Computing

Vincenzo Morabito

2014 | OriginalPaper | Buchkapitel

Chapter 3. Mobile Services

Vincenzo Morabito

2014 | OriginalPaper | Buchkapitel

Chapter 4. Social Listening

Vincenzo Morabito

2014 | OriginalPaper | Buchkapitel

Chapter 5. IT Consumerization

Vincenzo Morabito

Digital Management Trends

Frontmatter

2014 | OriginalPaper | Buchkapitel

Chapter 6. Digital Work and Collaboration

Vincenzo Morabito

2014 | OriginalPaper | Buchkapitel

Chapter 7. Digital Business Identity

Vincenzo Morabito

2014 | OriginalPaper | Buchkapitel

Chapter 8. Digital Governance

Vincenzo Morabito

Digital Innovation Trends

Frontmatter

2014 | OriginalPaper | Buchkapitel

Chapter 9. Reinventing Business Models: The Third Way of Digital Innovation

Vincenzo Morabito

2014 | OriginalPaper | Buchkapitel

Chapter 10. Innovation Practices

Vincenzo Morabito

2014 | OriginalPaper | Buchkapitel

Chapter 11. Conclusion

Vincenzo Morabito

Backmatter

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