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This chapter presents an application of the Mental Modeling approach applied to strategic stakeholder engagement for support in establishing a customer-centric and data-driven method of communications in support of the Census Bureau’s (CB’s) mission to make data and analyses from its surveys and censuses available to the general public and other key audiences.
In “Task 2” of the broader project, the Project Team, led by Reingold, in partnership with Decision Partners and Penn Schoen Berland, developed a Communications Research and Analytics Roadmap (CRAR) to provide the needed insight to guide the development of effective integrated communications services. This Roadmap was informed by the Foundational Research which comprised: (a) mental models research, summarized here, with a small group of key internal stakeholders to leverage existing research and Census Bureau knowledge; and (b) a review of existing research and literature primarily provided by the Communications Directorate.
Mental Modeling was used to conduct research with key internal CB expert stakeholders to gain in-depth insight into CB activities, stakeholders, and stakeholder engagement and communication activities. The highlights of that research and the resulting insight which was used to inform development of a Communications Research and Analytics Roadmap to support the Communications Directorate (CD) are presented in this chapter.
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- U.S. Census Bureau Integrated Communications Services for Data Dissemination: Mental Modeling Case Study with Key Internal Expert Stakeholders
Ph.D. Daniel Kovacs
M.A. Sarah Thorne
- Springer New York
- Chapter 13
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