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Erschienen in:
Buchtitelbild

1995 | OriginalPaper | Buchkapitel

Understanding Marketing

verfasst von : Mike Meldrum, Malcolm McDonald

Erschienen in: Key Marketing Concepts

Verlag: Macmillan Education UK

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Good marketing has long been recognised as an important contributor to the long-term survival and success of organisations, be they commercial or non-profit-making. Indeed, any analysis of the more successful companies in the world usually confirms their continued use of sound marketing principles. In other organisations, it is also accepted that marketing is something that is often not done particularly well.

Metadaten
Titel
Understanding Marketing
verfasst von
Mike Meldrum
Malcolm McDonald
Copyright-Jahr
1995
Verlag
Macmillan Education UK
DOI
https://doi.org/10.1007/978-1-349-13877-7_1