1995 | OriginalPaper | Buchkapitel
Understanding Marketing
verfasst von : Mike Meldrum, Malcolm McDonald
Erschienen in: Key Marketing Concepts
Verlag: Macmillan Education UK
Enthalten in: Professional Book Archive
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Good marketing has long been recognised as an important contributor to the long-term survival and success of organisations, be they commercial or non-profit-making. Indeed, any analysis of the more successful companies in the world usually confirms their continued use of sound marketing principles. In other organisations, it is also accepted that marketing is something that is often not done particularly well.