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2021 | OriginalPaper | Buchkapitel

Understanding Privacy Disclosure in the Online Market for Lemons: Insights and Requirements for Platform Providers

verfasst von : Andreas Engelmann, Gerhard Schwabe

Erschienen in: Innovation Through Information Systems

Verlag: Springer International Publishing

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Abstract

Future used car markets may use personal data to reduce information asymmetries between car sellers and buyers, e. g. on past driving behavior. Reducing information asymmetries is attractive for used car platforms as they can move from pure information provision to orchestrating transactions. However, car sellers and buyers have to agree to sharing personal data. What kind of data is interesting for them? Under what circumstances are they willing to share this data? What should a platform do to support data sharing? We explore those research questions as part of the Cardossier project by conducting experiments with the Car-Market Game, simulating a future car market. The results indicate that there is no market for pure personal data (e. g. photographs of sellers), but there is a market for car usage data. From future used car platforms the participants expect disclosure control and disclosure transparency in an environment free of interpersonal trust.

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Vorheriges Kapitel The Hidden Value of Patterns – Using Design Patterns to Whitebox Technology Development in Legal Assessments
Nächstes Kapitel Towards GDPR Enforcing Blockchain Systems
Fußnoten
1
https://​www.​cardossier.​ch (Last accessed: 11/30/2020).
 
2
Computed from the final sales/purchase price and the actual value of the car.
 
3
Note: 2 persons failed to complete the survey after the first round.
 
4
Question: “What personal information about the seller would influence your buying decision?”
 
5
Question: “What personal information about yourself would you provide to a potential buyer in order to obtain a higher price, if necessary?”
 
6
Question: “What personal information about the seller would you pay for to support your purchase decision?”
 
7
Question: “What personal information about yourself would you provide in the Cardossier in order to achieve a higher return (higher sales price/revenue for your provided data)?”
 
8
To comply with ethical guidelines, the players could opt out of using their real data; genuine data use was incentivized by a flat payment of 20 Swiss francs and 72% of the participant opted for it.
 
9
Values higher or equal to CHF 1000 were regarded as outliers and left out
 
10
Question: “I can track to whom I share my data and when”.
 
11
Question: “The preview function made the release settings easy to understand”.
 
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Metadaten
Titel
Understanding Privacy Disclosure in the Online Market for Lemons: Insights and Requirements for Platform Providers
verfasst von
Andreas Engelmann
Gerhard Schwabe
Copyright-Jahr
2021
Buch
Innovation Through Information Systems

Print ISBN: 978-3-030-86796-6

Electronic ISBN: 978-3-030-86797-3

Copyright-Jahr: 2021

DOI
https://doi.org/10.1007/978-3-030-86797-3_28

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