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2023 | OriginalPaper | Buchkapitel

2. Unveiling Hidden Opportunities

verfasst von : Diana Derval

Erschienen in: Frontiers in Product Innovation Strategy

Verlag: Springer International Publishing

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Abstract

In this chapter, we see through the peanut butter and social media cases how users’ behavior is driven by their physiological makeup and deep needs. We study the mechanisms involved in extreme innovations in health tech and propose a way to unveil hidden opportunities.

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Metadaten
Titel
Unveiling Hidden Opportunities
verfasst von
Diana Derval
Copyright-Jahr
2023
DOI
https://doi.org/10.1007/978-3-031-25823-7_2