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Erschienen in: Journal of Business Ethics 4/2021

17.10.2019 | Original Paper

Unveiling (In)Vulnerability in an Adolescent’s Consumption Subculture: A Framework to Understand Adolescents’ Experienced (In)Vulnerability and Ethical Implications

verfasst von: Wided Batat, John F. Tanner Jr.

Erschienen in: Journal of Business Ethics | Ausgabe 4/2021

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Abstract

Consumer (in)vulnerability is studied via a quasi-ethnographic longitudinal study of adolescents aged 11–15. The study focuses on how adolescents define their vulnerabilities within their adolescent consumption subcultures, the factors enhancing this vulnerability, and the social actors involved in their experience of vulnerability. The findings contribute to consumer vulnerability literature in three ways. First, by adopting an adolescent-centric approach based on an emic perspective, we go beyond the monolithic approach of studying one source of vulnerability at a time seen in present marketing literature. Instead, we introduce a polyadic or multiple simultaneous approaches that can consider risk sources. Second, the findings show that adolescents’ perceptions of consumer vulnerability are anchored within their consumption subcultures. This study introduces the concept that young consumers experience vulnerability in multiple ways, including imposed by adults or by adolescents deliberately engaging in risky behaviors. Third, this research provides ethics policy-makers and scholars with the conceptual framework of adolescent-centric vulnerability, which can help them to develop actions based on both imposed and deliberate sources of vulnerability from the perception of the adolescent.
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Metadaten
Titel
Unveiling (In)Vulnerability in an Adolescent’s Consumption Subculture: A Framework to Understand Adolescents’ Experienced (In)Vulnerability and Ethical Implications
verfasst von
Wided Batat
John F. Tanner Jr.
Publikationsdatum
17.10.2019
Verlag
Springer Netherlands
Erschienen in
Journal of Business Ethics / Ausgabe 4/2021
Print ISSN: 0167-4544
Elektronische ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-019-04309-2

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