2015 | OriginalPaper | Buchkapitel
Use of Written Purchase Guidelines and Formalized Vendor Rating Systems
verfasst von : Jay D. Lindquist, Lowell E. Crow
Erschienen in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
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The objectives of the research were to determine current use of written purchase guidelines and formalized vendor rating systems among manufacturers, service for profit and governmental organizations. Also, if usage differences were present among these organizations, attempts were made to explain them. It was found that type of organization, purchase volume and size all impacted on use of these two classes of industrial evaluation methods.