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2014 | OriginalPaper | Buchkapitel

Using Social Media for Business: Tools, Benefits and Pitfalls

verfasst von : Alexandra Mittelstädt

Erschienen in: Internationale Trends in der Markenkommunikation

Verlag: Springer Fachmedien Wiesbaden

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Abstract

Social media has become a powerful tool for companies to reach out and connect to customers. However, there still is a gap between actual social media use and a successful implementation. This chapter provides a hands-on instruction on how to strategically and effectively use social media for business.

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Titel: Using Social Media for Business: Tools, Benefits and Pitfalls
verfasst von: Alexandra Mittelstädt
Verlag: Springer Fachmedien Wiesbaden
Buch: Internationale Trends in der Markenkommunikation
Print ISBN: 978-3-658-01516-9

Electronic ISBN: 978-3-658-01517-6

Copyright-Jahr: 2014
DOI: https://doi.org/10.1007/978-3-658-01517-6_10