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Quality & Quantity

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14.02.2015

Validating a model for assessing the association among green innovation, project success and firm benefit

verfasst von: Li-Ren Yang, Jieh-Haur Chen, Huan-Hsun Li

Erschienen in: Quality & Quantity | Ausgabe 2/2016

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Abstract

Conceptualizing green innovation in the new product development (NPD) context is still rudimentary. The primary objective of this study is to empirically investigate the association among green innovation, NPD success, and firm benefit. This study empirically investigated a sample of NPD projects in the Taiwanese high-tech industry. The structural equation modeling approach was used to validate the research model. In testing the moderation effect, a multiple-group analysis was used. The findings indicate that green innovation contributes significantly to NPD success and firm benefit. Specifically, green innovation has a positive effect on NPD success and then on firm benefit. The results also show that industry sector has a moderating effect on the relationship between green innovation and NPD success.

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Titel: Validating a model for assessing the association among green innovation, project success and firm benefit
verfasst von: Li-Ren Yang
Jieh-Haur Chen
Huan-Hsun Li
Publikationsdatum: 14.02.2015
Verlag: Springer Netherlands
Erschienen in: Quality & Quantity / Ausgabe 2/2016
Print ISSN: 0033-5177
Elektronische ISSN: 1573-7845
DOI: https://doi.org/10.1007/s11135-015-0180-6

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