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Erschienen in:
A Method for Analysing Large-Scale UGC Data for Tourism: Application to the Case of Catalonia Kapitel lesen Erstes Kapitel lesen

2015 | OriginalPaper | Buchkapitel

Visual Appeal of Hotel Websites: An Exploratory Eye Tracking Study on Chinese Generation Y

verfasst von : Jin-Xing Hao, Rui Tang, Yan Yu, Nao Li, Rob Law

Erschienen in: Information and Communication Technologies in Tourism 2015

Verlag: Springer International Publishing

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Abstract

With increasing recognition of experience as the essence of tourism, studying visual appeal of web design and striking a balance between usability and aesthetic considerations have elicited considerable attention from tourism and hospitality researchers. In this study, we attempt to explore visual appeal of hotel websites to Chinese Generation Y. Based on prior research, two preeminent web characteristics (i.e., a large main picture and little text) of hotel websites are identified that may be particularly preferable to Chinese Generation Y. A survey and an eye-tracking experiment are triangulated to validate the findings. Results show that web pages of hotel websites with large main pictures and little text are indeed visually appealing to Chinese Generation Y. The visual responses of participants captured by an unobtrusive eye-tracker further support our findings.

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Vorheriges Kapitel Perceived Usability, Attractiveness and Intuitiveness of Responsive Mobile Tourism Websites: A User Experience Study
Nächstes Kapitel Hotel Attributes and Visual Image: A Comparison Between Website and User-Generated Photos
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Metadaten
Titel
Visual Appeal of Hotel Websites: An Exploratory Eye Tracking Study on Chinese Generation Y
verfasst von
Jin-Xing Hao
Rui Tang
Yan Yu
Nao Li
Rob Law
Copyright-Jahr
2015
Buch
Information and Communication Technologies in Tourism 2015

Print ISBN: 978-3-319-14342-2

Electronic ISBN: 978-3-319-14343-9

Copyright-Jahr: 2015

DOI
https://doi.org/10.1007/978-3-319-14343-9_44