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2020 | OriginalPaper | Buchkapitel

5. Wahrnehmung und Interpretation von Informationen

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Autor: Harald Kindermann

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

Unsere Wahrnehmung und die Interpretation von Informationen und Reizen aus der externen Umwelt steht in engem Zusammenhang mit unseren Gedächtnissystemen und den für eine Gedächtnisbildung zugrunde liegenden, vielfältigen Lernprozessen. Dieses Kapitel beschreibt den prinzipiellen Wahrnehmungsprozess, erläutert, auf welche Reize wir besonders ansprechen und welche Faktoren den Prozess der Wahrnehmung beeinflussen. Mit diesen Ausführungen wird deutlich, warum Wahrnehmung immer höchst subjektiv und auch von zufälligen Faktoren abhängig ist.

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Titel

Wahrnehmung und Interpretation von Informationen

Buch

Konsumentenverständnis

Print ISBN: 978-3-658-28160-1

Electronic ISBN: 978-3-658-28161-8

https://doi.org/10.1007/978-3-658-28161-8

DOI

https://doi.org/10.1007/978-3-658-28161-8_5

Autor:

Harald Kindermann

Verlag

Springer Fachmedien Wiesbaden

Sequenznummer

Kapitelnummer