“We Put the Media in (Anti)social Media”: Channel 4’s Youth Audiences, Unofficial Archives and the Promotion of Second-Screen Viewing

Fans, and the agency of media audiences, are a longstanding cultural phenomenon. Their increased visibility and the everydayness of fan practice and user production, on the other hand, are relatively recent and have been propagated by the empowering function and disseminating power of online spaces and social media. These groups and audiences have long been recognised and often ill-served by UK broadcasting. However, in the case of Channel 4, a publisher-broadcaster with the remit to represent minorities and niche audiences while championing innovation and experimental content, minority audiences (particularly youthful ones) have historically been catered for in a variety of ways, often through the use of bespoke stranding strategies created within its schedules, catering for these neglected groups (and fans) while fulfilling its remit.