The Internet, for all the miracles it has wrought in communications, is still a horrible way to buy a shirt. But it will get better, much better! In the world of advertising, ads on the Internet are a tiny drop in the bucket. In 1997, more than $185 billion was spent on all forms of advertising. That’s $460 per capita, Just under $600 million was spent on Internet advertising, a mere $2 per capita.
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- Webvertising in an Accidental Industry
- Vieweg+Teubner Verlag
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