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Erschienen in:
A Framework for the Adoption of Blockchain-Based e-Procurement Systems in the Public Sector Kapitel lesen Erstes Kapitel lesen

2020 | OriginalPaper | Buchkapitel

Weight Analysis of the Factors Affecting eWOM Providing Behavior

verfasst von : Elvira Ismagilova, Yogesh K. Dwivedi, Nripendra P. Rana, Uthayasankar Sivarajah, Vishanth Weerakkody

Erschienen in: Responsible Design, Implementation and Use of Information and Communication Technology

Verlag: Springer International Publishing

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Abstract

Electronic word of mouth (eWOM) significantly affects the consumer decision-making process. A number of studies investigated why consumers provide eWOM communications. Existing literature has contradicting factors regarding factors affect eWOM providing behaviour. This study aims to evaluate factors affecting eWOM providing behaviour by performing a systematic review and weight analysis of existing research outputs. Based on the result of weight analysis it was found that the best predictors of eWOM providing behaviour are involvement, self-enhancement, and trust in web eWOM services. Scholars can use the results of this study when making decisions regarding the inclusion of factors in their research. Practitioners can pay more attention to the best predictors.

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Vorheriges Kapitel Mapping the Intellectual Progress in e-Business, e-Services and e-Society from 2001 to 2019
Nächstes Kapitel An Intelligent Marketspace Mobile Application for Marketing Organic Products
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Metadaten
Titel
Weight Analysis of the Factors Affecting eWOM Providing Behavior
verfasst von
Elvira Ismagilova
Yogesh K. Dwivedi
Nripendra P. Rana
Uthayasankar Sivarajah
Vishanth Weerakkody
Copyright-Jahr
2020
Buch
Responsible Design, Implementation and Use of Information and Communication Technology

Print ISBN: 978-3-030-44998-8

Electronic ISBN: 978-3-030-44999-5

Copyright-Jahr: 2020

DOI
https://doi.org/10.1007/978-3-030-44999-5_22