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2024 | OriginalPaper | Buchkapitel

20. Wertgenerierung in Plattformökonomien und Determinanten zur Werteerstellung und -erfassung

verfasst von : Stefan Eicker, Robert Woroch, Gero Strobel

Erschienen in: Produktions- und Informationsmanagement

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

Digitale Plattformen haben sich dank ihres disruptiven Potenzials als führende Geschäftsmodelle in einer Vielzahl von Branchen etabliert. Dieser Beitrag beleuchtet die Entwicklung der Ökosystem-Metapher von ihren Ursprüngen bis zu ihrer Anpassung an den digitalen Wandel und diskutiert drei unterschiedliche Perspektiven auf moderne Unternehmensökosysteme. Darüber hinaus werden zentrale Treiber der Wertschöpfung in der Plattformökonomie vorgestellt, die als Instrumente zur Steuerung der Wertgenerierung dienen. Abschließend wird ein Ausblick auf zukünftige Forschungsfelder zur Wertschöpfung in plattformbasierten Ökosystemen gegeben.

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Fußnoten
1
Die Rolle der Schlüsselspezies (engl. keystone species) wird in Iansiti und Levien (2004) ausführlich thematisiert.
 
2
GAFAM steht für die größten IT-Unternehmen und umfasst Alphabet (Google), Amazon, Apple, Meta Platforms (ehem. Facebook) und Microsoft.
 
3
„[A] digital business ecosystem [..] can be defined as a network of organizations such as manufacturers, suppliers, distributors, customers, competitors, and government agencies, that together create and deliver a specific product or service in a partly or fully digital environment.“ (Baumann 2022, S. 1).
 
4
“[B]usiness ecosystems are characterized by a large number of loosely interconnected participants who depend on each other for their mutual effectiveness and survival” (Iansiti und Levien 2004, S. 40).
 
5
“[T]he alignment structure of the multilateral set of partners that need to interact in order for a focal value proposition to materialize” (Adner 2017, S. 40).
 
6
“[E]ecosystems are groups of firms that must deal with either unique or supermodular complementarities that are nongeneric, requiring the creation of a specific structure of relationships and alignment to create value (Jacobides et al. 2018, S. 2263).
 
7
Ein Komplementär ist ein Akteur, der eine Ergänzung in einem Plattform-Ökosystem entwickelt und einsetzt (Thomas et al. 2024).
 
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Metadaten
Titel
Wertgenerierung in Plattformökonomien und Determinanten zur Werteerstellung und -erfassung
verfasst von
Stefan Eicker
Robert Woroch
Gero Strobel
Copyright-Jahr
2024
DOI
https://doi.org/10.1007/978-3-658-46113-3_20

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