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2018 | OriginalPaper | Buchkapitel

8. What a Beautiful Ring!: The Meaning of Clothes and Objects

verfasst von : Marcel Danesi

Erschienen in: Of Cigarettes, High Heels, and Other Interesting Things

Verlag: Palgrave Macmillan US

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Abstract

Clothes, fashion styles, everyday objects, and technology itself (the process of inventing and producing tools and objects) constitute, generically, what anthropologists call material culture. This has been a fertile area of investigation by semioticians. From the meanings of dress codes, and fashion shows, to the significance of fads such as Hula Hoops and video games, the semiotic approach focuses on the interconnections between some object to the network of connotations that make up a culture. This chapter will look at the semiotics of material culture, focusing on the role of technology in the evolution of human societies. It will also discuss Neil Postman’s notion of technopoly, or the view that contemporary societies are governed by technology, rather than people controlling technology.

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Fußnoten
1
Helen E. Fisher, Anatomy of love (New York: Norton, 1992), 253–4.
 
2
In The sacred and the profane: The nature of religion (New York: Harper Torchbooks, 1961), Mircea Eliade gives an in-depth analysis of how the sacred vs. profane dichotomy undergirds the constitution of cultures generally.
 
3
See, for example, Mikhail Bakhtin, The dialogic imagination (Austin: University of Texas Press, 1981), and Speech genres and other late essays (Austin: University of Texas Press, 1986).
 
4
Ted Greenwald, Rock & roll (New York: Friedman, 1992), 53.
 
5
Robin Wood, Hollywood from Vietnam to Reagan (New York: Columbia University Press, 1979), 23.
 
6
Marshall McLuhan, The mechanical bride: Folklore of industrial man (New York: Vanguard, 1951).
 
7
Donald A. Norman, The design of everyday things (New York: Basic Books, 2002), xiv.
 
8
Edward B. Tylor, Primitive culture (London: Murray, 1871).
 
9
Gary Alan Fine, Shared fantasy: Role-playing games as social worlds (Chicago: University of Chicago Press, 1983), 5.
 
10
Ibid, p. 59.
 
11
Ibid, p. 60
 
12
Steven Johnson, Everything bad is good for you: How today’s popular culture is actually making us smarter (New York: Riverside Books, 2005).
 
13
An analysis of hypertextuality is the one by George P. Landow, Hypertext 3.0: Critical theory and new media in an era of globalization (Baltimore: Johns Hopkins University Press, 2006).
 
14
Neil Postman, Technopoly: The surrender of culture to technology (New York: Alfred A. Knopf, 1992).
 
Literatur
Zurück zum Zitat Bakhtin, Mikhail. 1981. The dialogic imagination. Austin: University of Texas Press. Bakhtin, Mikhail. 1981. The dialogic imagination. Austin: University of Texas Press.
Zurück zum Zitat ———. 1986. Speech genres and other late essays. Austin: University of Texas Press. ———. 1986. Speech genres and other late essays. Austin: University of Texas Press.
Zurück zum Zitat Eliade, Mircea. 1961. The sacred and the profane: The nature of religion. New York: Harper Torchbooks. Eliade, Mircea. 1961. The sacred and the profane: The nature of religion. New York: Harper Torchbooks.
Zurück zum Zitat Fine, Gary Alan. 1983. Shared fantasy: Role-playing games as social worlds. Chicago: University of Chicago Press. Fine, Gary Alan. 1983. Shared fantasy: Role-playing games as social worlds. Chicago: University of Chicago Press.
Zurück zum Zitat Fisher, Helen E. 1992. Anatomy of love. New York: Norton. Fisher, Helen E. 1992. Anatomy of love. New York: Norton.
Zurück zum Zitat Greenwald, Ted. 1992. Rock & roll. New York: Friedman. Greenwald, Ted. 1992. Rock & roll. New York: Friedman.
Zurück zum Zitat Johnson, Steven. 2005. Everything bad is good for you: How today’s popular culture is actually making us smarter. New York: Riverside Books. Johnson, Steven. 2005. Everything bad is good for you: How today’s popular culture is actually making us smarter. New York: Riverside Books.
Zurück zum Zitat Landow, George P. 2006. Hypertext 3.0: Critical theory and new media in an era of globalization. Baltimore: Johns Hopkins University Press. Landow, George P. 2006. Hypertext 3.0: Critical theory and new media in an era of globalization. Baltimore: Johns Hopkins University Press.
Zurück zum Zitat McLuhan, Marshall. 1951. The mechanical bride: Folklore of industrial man. New York: Vanguard. McLuhan, Marshall. 1951. The mechanical bride: Folklore of industrial man. New York: Vanguard.
Zurück zum Zitat Norman, Donald A. 2002. The design of everyday things. New York: Basic Books. Norman, Donald A. 2002. The design of everyday things. New York: Basic Books.
Zurück zum Zitat Postman, Neil. 1992. Technopoly: The surrender of culture to technology. New York: Alfred A. Knopf. Postman, Neil. 1992. Technopoly: The surrender of culture to technology. New York: Alfred A. Knopf.
Zurück zum Zitat Tylor, Edward B. 1871. Primitive culture. London: Murray. Tylor, Edward B. 1871. Primitive culture. London: Murray.
Zurück zum Zitat Wood, Robin. 1979. Hollywood from Vietnam to Reagan. New York: Columbia University Press. Wood, Robin. 1979. Hollywood from Vietnam to Reagan. New York: Columbia University Press.
Metadaten
Titel
What a Beautiful Ring!: The Meaning of Clothes and Objects
verfasst von
Marcel Danesi
Copyright-Jahr
2018
DOI
https://doi.org/10.1057/978-1-349-95348-6_8