14. What Drives Travelers to Recommend Halal Destinations? Reflections on Aceh, Indonesia

Halal tourism is not solely limited to the provision of halal food services and religious ritual facilities; it is necessary to shape the unique aspects of halal tourism in various destinations. Halal tourism may restrict the activities that travelers may engage in, notwithstanding the convenience of visiting several locations. Concerns over the restricted activities travelers may engage in during their visit to the destinations would elicit diverse perceptions. Some travelers may have a favorable perception of this place, while others may have a different one. Accordingly, the objective of this paper is to explore the perceived values of travelers and the kinds of perceptions that stimulate them to recommend halal tourism destinations. We hope that the paper will contribute to the enrichment of knowledge, especially in the field of halal tourism marketing.