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Erschienen in:
1998 | OriginalPaper | Buchkapitel
What Is Branding?
verfasst von : John Murphy
Erschienen in: Brands
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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Since the earliest times producers of goods have used their brands or marks to distinguish their products. Pride in their products has no doubt played a part in this. More particularly, by identifying their products they have provided purchasers with a means of recognising and specifying them should they wish to repurchase or recommend the products to others.