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Erschienen in:
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2016 | OriginalPaper | Buchkapitel

1. What Is Hate?

verfasst von : S. Umit Kucuk

Erschienen in: Brand Hate

Verlag: Springer International Publishing

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Abstract

Chapter 1 explains hate in light of the available psychology literature. It defines general human feelings of hate and gives examples of two important components: ‘threatened egotism’ and ‘perceived injustice’. The author focuses on threatened egotism and perceived injustice as the major root-causes of feelings of hate and anger. He uses Sternberg’s hate classification in order to define the various dimensions of hate, from low level to high level (or alternatively severe hate) in terms of Sternberg’s triangular hate model. After this chapter, readers should have a basic understanding of the concept of hate and its dimensions.

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Nächstes Kapitel What Is Brand Hate?
Literatur
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Metadaten
Titel
What Is Hate?
verfasst von
S. Umit Kucuk
Copyright-Jahr
2016
Buch
Brand Hate

Print ISBN: 978-3-319-41518-5

Electronic ISBN: 978-3-319-41519-2

Copyright-Jahr: 2016

DOI
https://doi.org/10.1007/978-3-319-41519-2_1