The purpose of this chapter is to define public relations and to establish its relevance to marketing. But we shall go further than suggesting that PR is something which should be included in the marketing mix.
Weitere Kapitel dieses Buchs durch Wischen aufrufen
- What is Public Relations?
BSc(Econ), BA(Hons), MCAM, FIPR, MInstM, MAIE, ABC Frank Jefkins
- Palgrave Macmillan UK
- Chapter 1