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2015 | OriginalPaper | Buchkapitel

What Methodological Attributes Are Essential for Novice Users to Analytics? – An Empirical Study

verfasst von : Supunmali Ahangama, Danny Chiang Choon Poo

Erschienen in: Human Interface and the Management of Information. Information and Knowledge in Context

Verlag: Springer International Publishing

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Abstract

Data analytic methodologies proposed to improve the productivity of a data analytic process have failed due to user resistance for changing their existing working practices. Thus, an attempt was made in this paper to determine methodological attributes influencing user acceptance, using literature on software engineering methodology adoption, Theory of Diffusion of Innovation and Technology Acceptance Model. Through a survey carried out among novice users we found that the relative advantage and result demonstrability of the analytical model development process as well as the usefulness of knowledge management are significant attributes affecting usage intention of an analytics methodology. The theoretical and practical implications for effective implementation of data analytic methodologies too are mentioned.

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Fußnoten
1
Survey questionnaire is not given in this paper due to page limitation. Please email authors should you require further details.
 
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Metadaten
Titel
What Methodological Attributes Are Essential for Novice Users to Analytics? – An Empirical Study
verfasst von
Supunmali Ahangama
Danny Chiang Choon Poo
Copyright-Jahr
2015
DOI
https://doi.org/10.1007/978-3-319-20618-9_8

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