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Erschienen in:
2022 | OriginalPaper | Buchkapitel
6. When Culture Meets Transformation
verfasst von : Sanchay Roy, Stewart Dunbar
Erschienen in: Improving Supply Chains in the Oil and Gas Industry
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Abstract
The definition of insanity, according to Einstein, is to keep doing the same thing over and over again but expecting different results. So would the right answer be to take the opposite approach and always try something totally different? Neither of these tactics is effective—the first one is akin to banging your head against a brick wall with invariably no noticeable change except perhaps a sore head. The second approach can have such a disruptive impact on the culture of the organisation that it can end up doing more harm than good and if it is done too often, it can appear that the leadership is clutching at straws maybe to appease shareholders rather than to secure the longevity of the business.