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Information Systems Frontiers

Erschienen in:

15.04.2019

Who Sets the Tone? Determining the Impact of Convergence Behaviour Archetypes in Social Media Crisis Communication

verfasst von: Milad Mirbabaie, Deborah Bunker, Stefan Stieglitz, Annika Deubel

Erschienen in: Information Systems Frontiers | Ausgabe 2/2020

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Abstract

Convergence Behaviour Archetypes (CBA) describe the behavioural traits of individuals who spontaneously and collectively move towards emergency situations. If convergence is not managed effectively, unintended crisis management issues may emerge and lead to an exacerbation of the crisis situation. Social media users express different behavioural intentions while converging on a crisis. While these behavioural intentions have been analysed in previous research, an understanding of Convergence Behaviour facilitated by social media use to an effective and smart level of control, is yet to be achieved. Manual content and social network analyses were conducted on our Twitter dataset of the Manchester Bombing 2017 and this analysis identified three dominant convergence behaviour archetypes i.e. the Helpers, the Mourners and the Detectives. These archetypes had the highest crisis communications impact regarding their retweet behaviour. This work provides a better theoretical understanding of Convergence Behaviour archetype influence and impact on crisis communication, for Information Systems research and practice.

Vorheriger Artikel Smart Monitoring and Controlling of Government Policies Using Social Media and Cloud Computing

Nächster Artikel Developing and Organizing an Analytics Capability for Patient Flow in a General Hospital

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Titel: Who Sets the Tone? Determining the Impact of Convergence Behaviour Archetypes in Social Media Crisis Communication
verfasst von: Milad Mirbabaie
Deborah Bunker
Stefan Stieglitz
Annika Deubel
Publikationsdatum: 15.04.2019
Verlag: Springer US
Erschienen in: Information Systems Frontiers / Ausgabe 2/2020
Print ISSN: 1387-3326
Elektronische ISSN: 1572-9419
DOI: https://doi.org/10.1007/s10796-019-09917-x

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