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Erschienen in:
2000 | OriginalPaper | Buchkapitel
Why E-Mail Lists Have Come of Age
verfasst von : Michelle Feit
Erschienen in: Webvertising
Verlag: Vieweg+Teubner Verlag
Enthalten in: Professional Book Archive
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You can get the same results from e-mail as postal mail, but quicker. The biggest hurdle in e-mail marketing is finding enough e-mail addresses to support great results on a large scale. Most companies only have a portion of their database coded with e-mail addresses and of those coded, as many as 30 percent returned as undeliverable.