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2000 | OriginalPaper | Buchkapitel

Why Internet Advertising?

verfasst von : Tom Hyland

Erschienen in: Webvertising

Verlag: Vieweg+Teubner Verlag

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Does Internet advertising belong on your media plan? This is the question everyone is asking. The answer most certainly is yes, regardless of the brand you manage or the catagorie in which that brand competes. These are the facts: television audiences are migrating to the Internet and the Net is the fastest growing medium in history.

Metadaten
Titel
Why Internet Advertising?
verfasst von
Tom Hyland
Copyright-Jahr
2000
Verlag
Vieweg+Teubner Verlag
DOI
https://doi.org/10.1007/978-3-322-86793-3_1