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2003 | OriginalPaper | Buchkapitel

Why Is Scenario Planning Needed? Some Reasons from the Field of Strategy Research

verfasst von : Mats Lindgren, Hans Bandhold

Erschienen in: Scenario Planning

Verlag: Palgrave Macmillan UK

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For almost two decades we have worked with clients on strategy and strategic change. Numerous clients and participants in seminars and workshops have raised the question that caught our attention: ‘How do you compete successfully in this endlessly changing world?’

Metadaten
Titel
Why Is Scenario Planning Needed? Some Reasons from the Field of Strategy Research
verfasst von
Mats Lindgren
Hans Bandhold
Copyright-Jahr
2003
Verlag
Palgrave Macmillan UK
DOI
https://doi.org/10.1057/9780230511620_2